Wednesday, 17 March 2010
Target Audience
I have decided to make my target audience as men between 16 and 25 as i think to an extent that i know what people of this age range want to know and read about as well as what appeals to them. Also, i think that it is in this age bracket when men are most interested in current music and the current fashion. The idea of a music and fashion magazine will also appeal to men as in general men prefer to 'kill two birds with one stone' wherever possible. Furthermore, i think i will find writing for men easier as i already read many magazines which a specifically aimed at men so i know to an extent the style of writing needed.
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But is there a gap in the market for this type of magazine aimed at this audience? Evidence?
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